Company support for employee volunteerism (CSEV) benefits companies, employees, and society while helping companies meet the expectations of corporate social responsibility (CSR). A nationally representative telephone survey of 990 Canadian companies examined CSEV through the lens of Porter and Kramer's (2006, 'Strategy and society: the link between competitive advantage and corporate social responsibility', Harvard Business Review, 78-92.) CSR model. The results demonstrated that Canadian companies passively support employee volunteerism in a variety of ways, such as allowing employees to take time (...) off without pay (71%) or adjusting their work schedules (78%). These Responsive CSR efforts contribute to the company's value chain by enhancing employee morale, a perceived CSEV benefit. More active forms of support requiring company time or money are less common; for example, 29% allow time off with pay. Companies perceive that support for employee volunteering enhances their public image, a Responsive CSR strategy when employed to ameliorate a damaged reputation or a Strategic CSR strategy when contributing to a competitive position. A minority perceive challenges like covering the workload. Many companies target and/or exclude particular causes and link CSEV efforts with other philanthropic donations, suggesting a Strategic CSR application of CSEV. Where programs exist, they frequently are neither tracked nor evaluated, suggesting that companies are not using these programs as strategically as they might. (shrink)

This book represents part of an ongoing effort to understand the rules, practices, agencies and agents which shape and change the social construction of pedagogic discourse. It draws together and re-examines the findings of the author's earlier work.

Theodore the Studite resolved the logical problem posed by the second Iconoclasm in an explicitly paraconsistent way, when he applied to Jesus the definition of the human hypostasis while stating that there is no human hypostasis in Jesus. Methodologically he was following, albeit without knowing, Eulogius of Alexandria. He, in turn, was apparently followed by Photius, but in a confused manner.

Karen Barad’s Meeting the Universe Halfway relies on mutually incompatible grounding gestures, one of which describes the relationality of an always already material-discursive reality, while the other seeks to ground this relation one-sidedly in matter. These two materialisms derive from the gesture she borrows from the New Materialist (and other related) fields, which posits her work as an advance over the history of “representationalism” and “social constructivism.” In turn, this one-sided materialism produces a skewed reading of the quantum mechanical phenomena (...) with which she engages. Her attempt to create an ontological (not epistemological) interpretation of quantum mechanics proves deconstructible. Instead, a science of undecidability or science of quant à helps us to understand debates among scientists and philosophers over the completeness or incompleteness of quantum mechanics and its epistemological or ontological status – by demonstrating that these questions will necessarily remain unresolved. (shrink)

David Bohm is one of the foremost scientific thinkers of today and one of the most distinguished scientists of his generation. His challenge to the conventional understanding of quantum theory has led scientists to reexamine what it is they are going and his ideas have been an inspiration across a wide range of disciplines. _Quantum Implications_ is a collection of original contributions by many of the world' s leading scholars and is dedicated to David Bohm, his work and the issues (...) raised by his ideas. The contributors range across physics, philosophy, biology, art, psychology, and include some of the most distinguished scientists of the day. There is an excellent introduction by the editors, putting Bohm's work in context and setting right some of the misconceptions that have persisted about the work of David Bohm. (shrink)

Basil Bernstein rarely had a good press in the forty-odd years in which he presented his developing theories to the public. Early admiration for his sociolinguistic 'discoveries' - of codes which regulate, at a deep-structural level, family beliefs and behaviours and relationships, as well as surface utterances - turned quite quickly into a suspicion that his description of social class difference amounted to a declaration of working class deficit. Although Bernstein's writings, particularly in the 1990s, became opaque to the (...) point of seeming to be purposefully obscurantist, they have always been enlivened by clear, pithy and punchy statements which left no room for ambiguity about the case he was making. The struggle to achieve an education system which would offer genuinely equal opportunities to children from all class and cultural backgrounds continued to underpin the writing and teaching of his later years. (shrink)

At the beginning of his magnum opus, Process and Reality (1929), Whitehead lists a series of beliefs which he thinks are widely held by contemporary philosophers. They are all condemned as dangerously mistaken. What are these myths? Why are they rejected? In the works of which modern thinker did they arise? What precisely went wrong? At what stage in the development of Western thought did this happen? By tackling these questions, Pierfrancesco Basile makes it possible to grasp the main concepts (...) of Whitehead's process metaphysics - especially the crucial notion that being and power are one and the same - and appreciate the complex way this is rooted in the modern philosophical tradition. (shrink)

This paper explores how Wundt’s and Bühler’s respective conceptions of gestural expression have implications for how each conceives of what, in broad terms, may be understood as a ‘grammar of gestures’: that is, the rules for the formation and performance of gestures with and without speech. Unlike previous scholarship that has looked at the relationship of Wundt and Bühler, the aim here will be to give particular attention to the relevance of their respective accounts for current philosophical and linguistic research (...) on gesture. Building off of Bühler, we can offer an alternative to the psychologistic and solipsistic model of gestural expression that can be found in Wundt and that seems to be resurgent today in work by McNeil and others. Via Bühler’s notions of diacrisis and of the underlying functions that guide human communication, we propose an understanding of the relationship between gestures and speech that aims to render accurately both the highly contextualised and the highly structured conditions of their mutual employment. (shrink)

The foundational gesture of New Materialism and Speculative Realism dismisses vast swaths of past philosophy and theory in order to signify their own avant-garde status. The violence of this gesture, which tries to corral difference within past texts in order to feign its own purity, can be considered as a theoretical quarantine. Examples of medical and spiritual quarantine, the 2014 ebola epidemic and Jesus’ temptation, are analyzed to show that the figure is inherently compromised – the harder one fights to (...) keep the other away, the more one becomes inseparable from it. Derrida's reflections on the reactions against deconstruction show that this desire for progress is always inherently conservative; Meillassoux and Jane Bennett are considered as contemporary examples. A deconstruction of corralation and the academico-capitalist forces driving these ‘innovations’ might open us to reading the never-simply-past text, and to the possibility of the event. (shrink)

A shared narrative in the literature on the evolution of cooperation maintains that social learning evolves early to allow for the transmission of cumulative culture. Social norms, whilst present at the outset, only rise to prominence later on, mainly to stabilise cooperation against the threat of defection. In contrast, I argue that once we consider insights from social epistemology, an expansion of this narrative presents itself: An interesting kind of social norm — an epistemic coordination norm — was operative in (...) early and important instances of specialised social learning. I show how there’s a need for such norms in two key social learning strategies and explain how this need is constituted. In assessor-teaching (e.g. Castro et al. 2019; 2021), epistemic coordination norms allow agents to coordinate around the content of social learning, i.e., what is to be known and how this is to be done. These norms also allow agents to coordinate around the form of cultural learning in what’s sometimes called strategic social learning (Laland 2004; Hoppitt and Laland 2013; Heyes 2018, chap. 5) and elsewhere. Broadly speaking, this concerns how cultural learning is organised within the social group. The upshot is that the evolution of social learning and social norms are intertwined in important and underappreciated ways from early on. The above matters as it informs our views about the evolution of social norms more generally. Truly social norms emerged to coordinate a plurality of complex behaviours and interactions, amongst them specialised social learning. I substantiate this view by contrasting it with Jonathan Birch’s views on the evolution of norms. What results is a general but cohesive narrative on the early evolution of social norms. (shrink)

The author proceeds from empirical basis to show how far the two Rawls's principles of justice can be implemented in Africa. Positions not only of Rawls but also of other philosophers are presented, reconstructed and commented. They are also opposed with critiques and other theories, so that the appropriate position for Africa can be explained. The author comes to the conclusion that the fundamental liberties are still in the making in Africa. A long colonial past and Aparthied have deprived Africa (...) from its blossoming. However, a groping democracy of full hope is pointing ahead. So that freedom and democracy gain more room the author suggests the establishment of federalism based on ethnic groups. To speak of democracy and freedom without a substantial economic support seems illusive. In order to improve the lot of the least advantaged the author proposes betterment of education and health. (shrink)

The papers in this volume show the origin and development of Bernstein's theoretical studies into the relationships between social class, patterns of language use and the primary socialization of the child. _'Bernstein's hypothesis will require [teachers] to look afresh not only at their pupils' language but at how they teach and how their pupils learn.' __Douglas Barnes, Times Educational Supplement_ _'His honesty is such that it illuminates several aspects of what it is to be a genius.' __Josephine Klein, British Journal (...) of Educational Studies_. (shrink)

The Conquest of Fear is an explanation of King's hard-won insights, which are as relevant today as when the book was written in 1921.

Excerpt from The Discovery of God Generally speaking, this progress is made through some individual pioneer Of truth who gathers into himself the best in what previous generations have handed down to him, and goes on to richer understandings. These adventures occur all through the Bible's reflection Of the soul of man, and we shall pause at but a few of them. It shall be at such times as when to some sensitive spirit new qualities in God became evi dent, (...) as radium to Madame Curie, or to New ton the law Of gravitation. The experiences Of men like Abraham, Moses, Isaiah, St. Paul, are SO akin to discovery that there is no forcing Of language in the use Of the term. Developing their own insight into the Divine, they Opened up the way by which others could follow their example. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. (shrink)

Among those speaking in the name of materialism, whether speculative, dialectical, or "new," it is commonplace to dismiss with a single gesture a vast field of theoretical and philosophical endeavor, indicated as the last 50 or 250 years of theory and philosophy. Self-styled "speculative" writers who would surpass all philosophy since Kant, and various New Materialists who sequester decades of thought under the heading of "constructivism," manufacture the avant-garde status of their own work by claiming to delineate a simple break (...) with the past. We would be at a loss, and perhaps at risk of missing the point, if we sought to uncover the common essence underlying this "new" work, either by looking for an agreement... (shrink)

This book encourages today's students to engage in Plato's thought, grapple with Plato's arguments, and explore the relevance of his arguments in contemporary terms. A text only comes alive if we make it our own; Plato's great work The Republic, often reads as though it were addressing the problems of the day rather than those of ancient Athens. Treating The Republic as a whole and offering a comprehensive introduction to Plato's arguments, Mitchell and Lucas draw students into an exploration of (...) the relevance of Plato's thought to our present ideas about politics, society and education, as well as the philosophy of mathematics, science and religion.The authors bring The Republic to life. The first chapters help the reader to make sense of the text, either in translation or the original Greek. Later chapters deal with the themes that Plato raises, treating Plato as a contemporary. Plato is inexhaustible: he speaks to many different people of different generations and from different backgrounds. The Republic is not just an ancient text: it never ceases to be relevant to contemporary concerns, and it demands fresh discussion in every age. (shrink)

In Kant's Critique of Judgment, his exploration of how something like life (organized matter) can appear to the faculties of a finite consciousness makes life as possible as it is impossible. A passing reference Kant makes to the idea that every organ of an organism can be seen as a parasite is taken as a lever to deconstruct his notion of organized beings as forming an ultimately coherent nature (an ethicoteleological whole). This reading is placed alongside Paul de Man's deconstruction (...) of the sublime as Augenschein and Darstellung von Ideen to show that the unity of the third critique, sometimes viewed as a fractured work, comes from the similar failures of sublimity and purposive organization. This reading is offered to suggest the importance of biodeconstruction for an engagement with the history and present of thought about the natural sciences. (shrink)

In this paper, the goal is to investigate the nature of freedom enjoyed by participants in collective agency. Specifically, we aim to address the fol- lowing questions: in what respects are participants in collective agency able to exercise freedom in some weaker or stronger sense? In what ways is such col- lective or common freedom distinct from the freedom ascribed to individuals? Might there be different sorts of freedoms involved in and tolerated by collec- tive agency, each of which has (...) its own role in determining the nature and effi- cacy of the bond uniting its participants? Clarification of just what such free- dom may involve and how it subsists within collective agency is not only im- portant for being able to demonstrate the instrumental value of social ontology to contemporary political debates. It may likewise contribute an important di- mension to the descriptive psychology of collective agency and shared inten- tionality, which is an approach deserving of more attention. Here, such clari- fication is undertaken via a comparison to the notions of freedom at stake in the respective accounts of sociality and collective agency provided by Raimo Tuomela and Jean-Paul Sartre. (shrink)

Ladyman and Ross argue that quantum objects are not individuals and use this idea to ground their metaphysical view, ontic structural realism, according to which relational structures are primary to things. LR acknowledge that there is a version of quantum theory, namely the Bohm theory, according to which particles do have denite trajectories at all times. However, LR interpret the research by Brown et al. as implying that "raw stuff" or haecceities are needed for the individuality of particles of BT, (...) and LR dismiss this as idle metaphysics. In this paper we note that Brown et al.'s research does not imply that haecceities are needed. Thus BT remains as a genuine option for those who seek to understand quantum particles as individuals. However, we go on to discuss some problems with BT which led Bohm and Hiley to modify it. This modified version underlines that, due to features such as context-dependence and non-locality, Bohmian particles have a very limited autonomy in situations where quantum effects are non-negligible. So while BT restores the possibility of quantum individuals, it also underlines the primacy of the whole over the autonomy of the parts. The later sections of the paper also examine the Bohm theory in the general mathematical context of symplectic geometry. This provides yet another way of understanding the subtle, holistic and dynamic nature of Bohmian individuals. We finally briefly consider Bohm's other main line of research, the "implicate order", which is in some ways similar to LR's structural realism. (shrink)

This paper aims to contribute to ‘group-centred views’ of non-agentive shame, by linking them to an ‘anepistemic’ model of the experience and impact of human failing. One of the most vexing aspects of those group-centred views remains how susceptivity to such shame ought to be understood. This contribution focuses on how a basic familiarity with adversity, in everyday life, may open individuals up to these forms of shame. If, per group-centred views, non-agentive shame is importantly driven by participation in social (...) practices with others, a better understanding of the impact of adversity on individuals’ lives may offer a way of explaining how embodied experience instils in individuals a need for such participation. The upshot is an understanding of the individual’s susceptivity to non-agentive shame, which affords it the same legitimacy as more conventional notions of shame. (shrink)

People with bad beliefs — roughly beliefs that conflict with those of the relevant experts and are maintained regardless of counter-evidence — are often cast as bad believers. Such beliefs are seen to be the result of, e.g., motivated or biased cognition and believers are judged to be epistemically irrational and blameworthy in holding them. Here I develop a novel framework to explain why people form bad beliefs. People with bad beliefs follow the social epistemic norms guiding how agents are (...) supposed to form and share beliefs within their respective communities. Beliefs go bad because these norms aren’t reliably knowledge-conducive. In other words, bad beliefs aren’t due to bad believers but due bad social epistemic norms. The framework also unifies different explanations of bad beliefs, is testable and provides distinct interventions to combat such beliefs. The framework also helps to capture the complex and often contextual normative landscape surrounding bad beliefs more adequately. On this picture, it’s primarily groups that are to be blamed for bad beliefs. I also suggest that some individuals will be blameless for forming their beliefs in line with their group’s norms, whereas others won’t be. And I draw attention to the factors that influence blameworthiness-judgements in these contexts. (shrink)

Russell’s critique of substance monism is an ideal starting point from which to understand some main concepts in Spinoza’s difficult metaphysics. This paper provides an in-depth examination of Spinoza’s proof that only one substance exists. On this basis, it rejects Russell’s interpretation of Spinoza’s theory of reality as founded upon the logical doctrine that all propositions consist of a predicate and a subject. An alternative interpretation is offered: Spinoza’s substance is not a bearer of properties, as Russell implied, but an (...) eternally active, self-actualizing creative power. Eventually, Spinoza the Monist and Russell the Pluralist are at one in holding that process and activity rather than enduring things are the most fundamental realities. (shrink)

Alvin Plantinga argues that secular evidential ism must be false because the criteria of properly basic beliefs are too restrictive or incoherent. I argue that Plantinga’s arguments are unsound, and this is easily seen against what Wittgenstein implies about evidentialism.

Misreadings of Derrida's Of Grammatology were prevalent from the time of its debut, up to the present day. For fifty years, Derrida's generalised textuality has been misread as though he meant there was nothing outside text in the traditional sense. This misreading always serves to re-institute notions of linear temporal progress, either among self-styled avant-garde authors who would like to break with past traditions, or among self-styled conservatives who hope to repeat them. If the binaries that divide these works from (...) past texts are undecidable, the ground for such temporal progress disappears, along with the divisions by which we create linear narratives of history. The misreading of Derrida is an attempt to exorcise this undecidability and regain the intellectual and market value of novelty or repetition. (shrink)

In this paper, Lévinas’s criticisms and reformulations of Sartre’s phenomenology of imagination, in the early text “Reality and its Shadow,” are explored in detail. Levinas's own views on imagination and art are shown to be intimately linked to his critique of Sartrean temporality, insofar as they rely on a renewed phenomenological examination of sensation. As a result, understanding Lévinas’s discussion of the image provides benefits for grasping his notion of the instant and its importance for some of his own positions (...) vis-à-vis temporality, e.g. on the future and death. The manner in which Lévinas takes issue with Sartre through a phenomenology of the image and and its composition in sensation is first investigated by looking at Lévinas’s novel choice to situate his descriptions of the image with respect to the function and power of art. Nevertheless, despite this crucial decision on Lévinas’s part, departing from earlier phenomenological accounts, there are clear parallels can be drawn between Lévinas’s and Sartre’s descriptions of the image. The similarites and differences between their treatments of the image and the role played therein by the materiality of sensation are then elucidated in terms of the ‘amphiboly’ of the image, distinguishing the image in both its representational and anti-representational characteristics. From there, we proceed to examine the amphiboly of the image according to its temporality attributes, seeing how for Lévinas and Sartre the temporality of the image, as that of an instant, relates to the temporality of consciousness in general. (shrink)

These essays represent an important contribution to modern philosophical theology. They begin with an appreciation of Basil Mitchell's work and then discuss the role of reason in the justification of Christian theism, giving special attention to the nature of informal reasoning in religion and science. The latter essays examine particular arguments raised by specific religious concepts, covering such topics as the problem of evil, conspicuous sanctity, atonement, and the Eucharist. Drawn from a wide spectrum of philosophers and theologians, the (...) contributors include Maurice Wiles, Grace M. Jantzen, Gordon Kaufman, J.R. Lucas, Rom Harr'e, Richard Swinburne, and Michael Dummett. (shrink)

This book introduces the reader to Whitehead’s complex and often misunderstood metaphysics by showing that it deals with questions about the nature of causation originally raised by the philosophy of Leibniz. Whitehead’s philosophy is an attempt at rehabilitating Leibniz’s theory of monads by recasting it in terms of novel ontological categories.

This book offers new perspectives on the theoretical elements of the Opus postumum, Kant's project of a final work which remained unknown until eighty years after his death. The contributors read the OP as a central work in establishing the relation between Kant's transcendental philosophy, his natural philosophy, practical philosophy, philosophy of religion, metaphysics, and his broader epistemology. Interpreting the OP is an important task because it helps reveal how Kant himself tried to correct and develop his critical philosophy. It (...) also sheds light on the foundational role of the three Critiques for other philosophical inquiries, as well as the unified philosophical system that Kant sought to establish. The chapters in this volume address a range of topics relevant to the epistemological and theoretical problems raised in the OP, including the transition from the Metaphysical Foundations of Natural Science to physics as an answer to a deficiency in critical thought; the notion of ether and, more specifically, its transcendental deduction; self-affection and the self-positing of the subject; and the idea of God and the system of ideas in the highest standpoint of transcendental philosophy. Perspectives on Kant's Opus postumum will be of interest to upper-level students and scholars working on Kant. (shrink)

Leonardo Bruni’s De intepretatione recta has recently produced a growing body of literature which has improved our knowledge of the genesis, background and content of the work, as well as its pivotal role in the early history of translation and the humanist intellectual agenda. This article focuses on the conceptual metaphor which shapes Bruni’s understanding of the art of translation: the ‘Translation as Painting’ model. Drawing on a theoretical framework which stresses the cognitive value of metaphors, this article highlights the (...) structural function of the ut pictura metaphor in Bruni’s treatise, eliciting both its classical sources, its resonance in the early fifteenth century and its semantic-pragmatic force in characterising translation. Bruni’s novel conceptual template maps onto the larger cultural background of early humanist thought on interpretatio, imitatio and the visual arts. (shrink)

‘I can't believe that,’ said Alice. ‘Can't you?’ the Queen said in a pitying tone. ‘Try again: draw a long breath and shut your eyes.’ Alice laughed. ‘There's no use trying,’ she said. ‘One can't believe impossible things.’ ‘I dare say you haven't had much practice,’ said the Queen. ‘Why sometimes I've believed as many as six impossible things before breakfast.’.

For Michel Henry, the Cartesian notion of “videre videor” (“I seem to see”) provides the clearest schema of the type of self-affection in which life is experienced, and through which one can provide a properly phenomenological conception of life. It is above all in Henry’s exemplification of the ‘videor’ in terms of affective experience (in undergoing a passion, feeling pain) that one is able to pin down his two principle arguments concerning the nature of this self-affection. The one, regarding the (...) videor as a form of self-awareness, ultimately fails to convince, whereas the same cannot be said for Henry’s analyses of those types of affective experience whose primary characteristic is precisely a form of resistance internal to life itself. This leads to a demonstration of how Henry’s phenomenology of the videor founds an understanding of life that presupposes a form of impotence and limitation, and even finitude, as the very implication of its appearance. (shrink)

In this paper, I compare John Locke’s “memory theory” of personal identity and Memento. I argue that the plot of Memento is ambiguous, in that the main character seems to have two histories. As such, Memento is but a series of puzzle cases that intend to illustrate that, although our memories may not be chronologically related to one another, and may even be fused with the memories of other persons, those memories still constitute personal identity. Just as Derek Parfit argues, (...) perhaps there is no personal identity as such, since only survival matters to us. In Memento, Leonard Shelby is not identity to his former self, but survives to some extent. (shrink)

In this paper I outline Donald Davidson’s account of two forms of irrationality, akrasia and self-deception, and relate this account to ethical action and belief. His view of irrationality is generally a Freudian one, to the effect that agents must compartmentalize both offending particular mental contents, and governing second order principles. Davidson also hints that his account of akrasia and self-deception might show certain normative and meta-ethical theories to be irrational, insofar as they too engender irrationality. I explore these hints, (...) and hopefully show both that Davidson is correct about irrationality and correct that certain ethical theories engender irrationality as well. I believe this to be no great loss to ethics generally, but will hopefully aid our understanding of how ethical action and belief actually happen. (shrink)

In this paper, the Sartrean perspective on freedom is situated with respect to the fact that the price of freedom is at issue nowadays like never before. Of particular note is the way recourse is taken to what one might call a ‘commodification’ of freedom. We are not only asked to consider the value of freedom, but to do so in relative terms. In the process, therefore, the questions concerning freedom take on a different guise. On the one hand, what (...) must one give up or trade for freedom? On the other, wouldn’t one rather wish to exchange freedom in favor of a life apparently more stable, less risky, and less uncertain? Within this framework of understanding freedom, a critical question can be raised from Sartre’s perspective. Can freedom really be now less costly, now more? As if at least certain aspects of human freedom did not involve certain costs that are incurred no matter what one values, and no matter the circumstances? (shrink)

In this paper, I show where Adolf Reinach comes down on the question of conflicts of obligation. The aim is to look at whether Reinach’s phenomenological realism of obligation holds its own against positions developed by Bernard Williams concerning the nature and import of obligations, and their capacity or incapacity to impinge upon each other and other moral and non-moral concerns. It is shown that even if Reinach turns out to succumb to pitfalls Williams identifies, he nonetheless verges upon agreement (...) with Williams in more ways than one might expect. This result is significant because it shows that Reinach’s phenomenological realism, in contrast to certain forms of moral realism, lays the foundations for what can be considered a heterontology of obligation and ethical concerns, which is presupposed by the experience of (moral) conflict in the first place. (shrink)

The late Professor Basil Willey's important and influential inquiry into the history of religious and moral ideas in the nineteenth century has become (since ...

Introductions should introduce, but sometimes lead to engagements. That is our aim. We want to make Plato’s Republic more easily read by modern readers, but do not want to do only that. For philosophy is like poetry, and cannot be learned second-hand. I can learn all sorts of facts about a poem, but unless I have entered into the poet’s experience, if only in my imagination, it remains dead. Similarly, I shall not see the point of text-book analyses of philosophical (...) doctrines unless I have felt the force of the arguments that led the philosopher to propose them, and have some sense of the objections he encountered and the way he sought to surmount them. That is why we still need to read Plato and Aristotle, as we do Homer and Sophocles, in a way that we do not, save as a historical exercise, read ancient textbooks of medicine or mechanical construction. (shrink)

Assessing the impact of CSR initiatives can be a complex task for marketers given the variety of methods of communicating about CSR as well as the broad range of stakeholders that CSR initiatives might interest. Social media helps increase the visibility and credibility of CSR communication and provides new ways of reaching and involving stakeholders in CSR initiatives. Using data collected and coded from Facebook pages of the Top 100 Global Brands, the authors introduce a new measure of effectiveness for (...) CSR communication; CSR communication productivity (CCP). The findings indicate that CCP has a positive impact on firm performance (Tobin’s Q). The authors also investigate the impact of External Stakeholder Involvement in CSR initiatives. The results suggest that when external stakeholders are involved in an organization’s CSR initiatives, both CCP and firm performance (Tobin’s Q) improve. In addition, third-party evaluations of CSR performance positively moderate the impact of External Stakeholder Involvement on CCP. These findings offer contributions to CSR communication and social media marketing theories. They also have implications for marketing managers regarding how to measure and benchmark CCP, and how to maximize returns by involving external stakeholders in CSR efforts. (shrink)